Peter Horbury Obituary, Death – The news that Peter Horbury had passed away unexpectedly came as a shock to everyone who worked in the industry of vehicle design, as well as to Peter’s family and a significant number of his close friends. He was 73 years old, had a good career that he was still actively pursuing, and was far too young to have passed away. He was no longer with us.
Despite the fact that he was unanimously recognized to be one of the most influential individuals in the business, it is probable that the reinvention of Volvo’s design language in the 1990s will be what he is best known for. This is the case despite the fact that he was a pioneer in the industry. After that, he was responsible for a significant number of the important adjustments that took place at Ford in the United States throughout the early 2000s. During the entirety of the time period, these movements took place.
After that, he was a contributor to the creation of the multi-brand strategy of the China-based multinational Geely Group, which includes Lynk & Co. and Lotus. In this role, he was responsible for the Lotus brand. When the company expanded its activities beyond the market for pure sports vehicles, it adopted this strategy as a means of conducting business.
Horbury was born in Northumberland, and despite the fact that he had lived in a number of different nations throughout the course of his life, you could still pick out some facets of the accent that he had carried with him throughout his whole life. This was the case despite the fact that he had lived in a great number of different nations.
His education in vehicle design was completed at the Royal College of Art in London, which is widely recognized as both one of the first and most prestigious educational schools in the field. He received his education in vehicle design from this institution. Ian Callum and Martin Smith, two more towering graduates from that era, are two examples of this. During their stay at the institution, both of them were directed in the right direction by Peter Stevens in his earlier years. Over the course of fifty years, some of them have been able to sustain the deep connections that they have with one another.